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对话:大数据时代数据应用的5大迷思

大数据时代,数据有了,用来做些什么呢?

SHIDIFU•HUAISI(Steve Wise),LINGXIANDETONGJIGUOCHENGKONGZHI(SPC)RUANJIANJIEJUEFANGANTIGONGSHANGYINGFEIWUXIANGUOJIYOUXIANYABOWANGYEBANDENGLUTONGJIFANGFAFUZONGCAI。 JINRI,WOMENYOUXINGYAOQINGDAOSHIDIFUXIANSHENGFENXIANGSHUZIHUAGONGYERUANJIANZAISHISHIGUOCHENGZHONGDEZUIJIASHIJIAN,TANTAOZHIZAOQIYEDUIGONGYERUANJIANTIGONGDEXINXIHESHUJURUHEYOUXIAOLIYONGZHEIYIREMENHUATI。

大数据统计分析
 

1. 制造企业在引进和启动新的软件信息平台时,面临的最大障碍是什么?

ZHUYAOYOUSANDAZHANGAI:SIWEIDUOXING、REQINGBUZU、LINGDAOBULI。

SHENMEDOUBUGANYONGYUANSHIZUISHENGXINDE;WULUNDUIDAISHENGHUOHAISHIDUIDAIGONGZUO,DOUSHIRUCI。RUGUONENGGOUHAOWUYALIQINGSONGDUGUOKUAILEDEMEIYITIAN,MEIYOURENHUIBULEYI。YITIANYOUYITIAN,MEIYOUXINGDONG,NEIMEYUANBENWANZHONGQIDAIDECHUANGYIHEJIHUA,WUFEISHUZHIGAOGE,NANYILUODI。

ZAIZHIZAOLINGYU,WOMENCHANGCHANGKANDAODESHISHISHI,SHANGXIANYIGEXINDERUANJIANXITONGPINGTAISHIYIJIANSHENSHENDEDASHI,YOUQIKAOLVDAOPEIHEXINXITONGXUYAOZUODEDALIANGGEXINHEZHUNBEIGONGZUO,JIUXITONGDETUIFAN、WUFARUQIJIAOFUSHIXUYAOXUNSUDINGSHANGDEBEIXUANFANGAN,DENGDENG。RUANJIANHENQIANGDA,BANGZHUSHIYONGZHEYUNYONGSHUJUDUISUOCHUHUANJINGZUOCHUJINGZHUNPANDUAN,ERZAICIZHIQIAN,ZHEIXIEXINXIZHINENGKAOZHUGUANCAICE。KESHI,YAOBASHIQINGZUODUI、JIANGXITONGYONGHAO,ZEXUYAOTOURUNIDESHIYE、JINGLIHESHIJIAN,ERZHEIXIE,DUIYUQIYELAIJIANGDOUXUYAOZHUANMENDIAOPEI。

2. Manufacturing.net最近做了一次问卷调查,2/3的被调查者反映,其所在组织并未有效利用ERP系统中的数据。 我们对这一调查结果并不感到意外,但是,这种状况为什么仍然在蔓延而未能得到遏制?

ZHAZHASHISHILUOSHIGAISHANJIHUA,YANKANZHEYIZHANZHANDENGLIANGQILAI,QINYANJIANZHENGSHUJUQUDONGXIADEGUANLIHUODONGYUELAIYUEGAOXIAO,ZHEIYANGDECHENGGUODUIYURENHEYIJIAQIYELAISHUO,DOUSHIJUDADEHUIBAO。YINJINSHUZIHUAXITONGHOU,DAJIAWANGWANGYOUZHONGCUOJUE:ZHIYAOSHUJULIUDONGQILAI,NENGGOUQINGSONGNADAOSHUJU、DIAOQUSHUJU,XITONGJIUSUANSHICHENGGONGLUODILE。

MEICUO,KANZHESHUJUZIDONGLIUJINSHUJUKU,HAOWUYIWENSHIMEIMIAODEGANSHOU;DANKANDAOSHUJU,JINJINZHISHICHENGGONGDEDIYIBUERYI。YAOXIANGJIANGZHIZAOSHUJUDEJIAZHIZHENZHENGWAJUECHULAI,WORENWEIYOUSANGEGUANJIANDEBUZHOU:

DIYIBU,DUISHUJULIUJINXINGCHULI,QUEDINGQIKEYONGXING。YOUDESHUJUYONGLAIZUOSHISHIDEXIANCHANGPANDUAN,YOUDEYONGLAIZUOZHANGQIZHANLVEJUECE,ERYOUDE,QISHIZHISHIZHANYONGKONGJIANERYI,MEIYOUSHIJIJIAZHI。SHISHICAIJIDAODESHUJUXUYAOTONGGUOZHUANYEDEFENXIHEBAOJINGGONGJU,TIXINGYONGHUQUEDINGSHIFOUXUYAODUISHENGCHANZUOCHUDIAOZHENG,TONGSHI,ZHUNQUEZHUAQUSHENGCHANGUOCHENGZHONGZHENZHENGDEYICHANGZHI,YIMIANBEIBUXIANGGUANYINSUGANRAO,ZUOCHUWUPANCONGERRENWEIPOHUAIWENDINGDEGUOCHENG。 YONGYUZHIDINGZHANGQIZHANLVEJUECEDESHUJU,BIXUYIHELIDEFANGSHIFANGDAOYIQI,WEIYONGHUFAXIANZUIGUANJIANDESHUZIQUSHI,TUCHUZHIDEGUANZHUDEXINXI,ERWUYONGDESHUJUXUYAOBEIGUANBI、TICHUHUOZHUANZUOQITAYONGTU。

DIERBU,MINGQUESHUJUYUAN。ERPXITONGZHONGDESHUJUZHIYOUYIGELAIYUAN。NEIMEZHILIANGHEZHIZAOZHIXINGXITONGZHONGDESHUJUNI?YOUMEIYOUHAODEFANGFAJIANGZHEIXIESHUJUJICHENGQILAIDUIJUECEFAHUIZHIDAOZUOYONG?RUGUOYOU,RUHEYOUXIAOJICHENGZHEIXIESHUJU?

ZUIHOUYIBU,SHUJUJIAZHIDEHENGLIANGZHIBIAO。DUIYUSHOUJIDESHUJU,YOUNAXIEHENGLIANGZHIBIAO?ZHEIXIEZHIBIAODUIZISHANGERXIAHEZIXIAERSHANGDEJUECESHIFOUCHANSHENGYINGXIANG?TAMENNENGFOUDUIZHENGQUEDEXINGWEIJIYUHUIBAOHEJIANGLI?

3. 在您看来,企业当中最常被忽略、利用率最低的数据是什么数据?为什么?

ZHENDUISHUJUJIAZHIDEWAJUE,ZUICHANGBEIHULVEDEJIHUIJIUSHI:CHOUYANGDESHIHOUXUANYONGBIANLIANGXINGSHUJUERBUSHISHUXINGZHISHUJU。HENDUOZHILIANGXIANGGUANDESHUJULIUDOUSHICELIANG“CHANLIANG”、“HEGE/BUHEGE”、“TONGGUO/BUTONGGUO”HUO“FUHE/BUFUHE”ZHEIXIERUOZHIBIAODE。ZHEILEISHUJUSHUYUSHUXINGZHISHUJU;JUTIERYAN,DOUSHUYUBULIANGSHUJU。ZHEILEISHUJUZUIHOUDOUJIWEI1HUO0。

BULIANGSHUJUDEJIAZHISHIBANGZHUSHIYONGZHEMIAOSHUGANJUE:HAOHUOZHEBUHAO,ERBUGUANXINSHUJUSUOZHIDEJUTIDUIXIANG。RUGUOCHANLIANGBUHAO,JIUXUYAOTIGONGGENGYOULIDEBIANLIANGXINGSHUJULAIGELIHUOZHEJIEJUEQIZHONGDEWENTI。BIANLIANGXINGSHUJUKEYIYONGLIANXULIANGBIAOCELIANG,LIRUWENDU、ZHIJING、XUNHUANSHIJIANDENG。

QIYEZHENDUIGONGYESHUJUCHANGCHANGFANDEYIGEZUIDADECUOWUJIUSHI:JIANGDALIANGBIANLIANGXINGSHUJUJIANDANCUBAODI“ZHUANHUA”WEI“TONGGUO/BUTONGGUO”ZHEILEISHUXINGZHISHUJU。YITUXIANGXINGSHIHUIZONGHEZHANXIANSHUJUGENGWEIQIADANGDEFANGSHISHI:MINGQUESHUJUZUFENBUHEKEYUCEXING。ERZHIYOUBIANLIANGXINGSHUJUCAINENGDADAOZHEIYIMUDE。

4. 在盈飞无限近期的用户大会上,大家轻松谈到生产运营和IT之间的冲突和摩擦。您对于生产部门和IT这两个制造职能之间的高效协同和合作有何建议?

ZHEILIYOUYIGEJIBENSHISHI:ZHILIANGHEITQISHIDOUKEYIRANGDUIFANGYEJIFEICHANGHAOKAN。DANGJIN,WUHUABAMENDEZHIZAOXITONGYUELAIYUEFUZA,ZHEIXIEXITONGZHIZAOLEDALIANGSHIJUEMANGDIAN。YINCI,RUGUOZHILIANGXITONGPINGTAINENGGOUJIYONGHUTIGONGXIANGGUANDUJIGAODEZHINENGXINXI,BINGQIEBANGZHUYONGHUYOUXIAOYINGYONGZHEIXIEXINXI,XIANRANSHIJUDADESHENGLI。ZHILIANGHEITDOUXIWANGQIYEDESHENGCHANYUNYINGTIAOCHUZHUGUANCAICE、PAINAODAIZUOJUECEDELAOCHUANTONG,ZISHENYEDOUCONGSHUZIHUADEYABOWANGYEBANDENGLUZHONGDADASHOUYI。

SUIRANRUCI,FEICHANGCHENGGONGDERUANJIANYABOWANGYEBANDENGLUHENDUODOUSHIITBUMENQIANTOUZHUDAODE。QIZHONGZUICHENGGONGDEYABOWANGYEBANDENGLUWUYILIWAIDE,DOUSHIITDELINGDAOJIANGSHENGCHANBUMENDESHIYONGYAOQIUDANGZUOYABOWANGYEBANDENGLUXUANXINGDEZHIDAOYUANZE。MEIDANGSHENGCHANSHIYONGBUMENWEIBIMIAN“BUBIYAODEITYANCHI”,SHITURAOGUOITQIDONGYABOWANGYEBANDENGLUXUANXING,ZHIDAOZUIHOUJIEDUANCAIJIANGITLAJINLAI,ZHEISHISHENGCHANHEITZHIJIANDEMAODUNJINYIBUBEIFANGDA。WANGWANGDAOZUIHOU,FEIITBUMENDETONGSHIZHONGYUYISHIDAOZISHENDEJISHUDUANBAN,ERCISHI,FUMIANXIAOGUOYIJINGCHANSHENG。

5. 如果要给美国制造业提一个建议,您会给出什么建议?为什么?

TANDAOSHUJUGUANLI,WOHUIGULIZHIZAOQIYEFANWENZIJIJIGEGENBENWENTI:NINADAOMEIYITIAOSHUJU、MEIYIGESHUJULIU,JIUJINGDASUANZUOHEYONGTU?

  • 数据的使用者是谁?
  • 打算将这个数据流用作什么商业决策?
  • 数据值越来越多(或者越来越少、保持不变)时,是好事还是坏事?
  • 当数据显示需要有所动作,是否具备对应的机制和条件,能够根据数据执行相应的动作?

HUIDAZHEIJIGEWENTI,NIJIUNENGLEJIENAXIESHUJUKEYIYONGLAIZUOCHUSHISHIPANDUAN,NAXIEKEYONGYUZHANGQIZHANLVEJUECE,NAXIEGAIZHENGXINGDONGXUYAODAOWEI,ERNAXIESHUJUSHIMEIYOUJIAZHIDE。

作者: Jeff Reinke, Manufacturing.net

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